Why tech-enabled trade spend management makes all the difference

Retailers and brands can harness the full potential of trade spend not only when they put to use dedicated tools, but when they shift mindsets to see it as an investment that's not only clever marketing but an effective way to increase ROI.

Richy Ugwu

May 16, 2022

eBook: Trade marketing and Retail media - The new era of marketing?

A summary of a Masterclass on Trade Spend and Retail Media we gave at the German-based OMR Festival 2022.

Richy Ugwu

May 16, 2022

Trade spend 101: A guide for brands and merchants

What is trade spend? We'll help you wrap your head around the term and explain what it means in the retail world.

Richy Ugwu

May 16, 2022

Trade spend glossary: All the essential terms you need to know

In our glossary, we explain all the term definitions you need to know when learning about trade spend, such as trade marketing, brand marketing, retail media, CPG, and more.

Richy Ugwu

May 16, 2022

What is retail media? One of the biggest growth trends in retail right now

Retail media is a marketing form that uses the ad space on eCommerce websites and apps, as well as in brick-and-mortar stores. Find out why it's the go-to strategy for both brands and retailers in 2022.

Richy Ugwu

May 16, 2022

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