Meet the story and team
behind our software

We are on a mission to change the way brands and retailers collaborate. We reimagine the way our industry works. Join the movement.

Our story

We are on mission to build a platform for collaboration

unea emerged from the realization that trade spend management and merchants and brands cooperation in co-marketing and sales campaigns was at a stand-still. These activities had yet to undergo its own digital transformation.

We decided to challenge the status quo and re-imagine collaborative trade marketing by creating a centralized and dedicated workplace for success.

We strive to empower merchants and brands – and the hard working managers on either side – to strengthen their partnership and grow together through technology tailored to their needs.

But who are we? unea isn’t your typical startup. Each member of our team is an experienced leader in their field – be it in product, retail marketing, design or trade spend – and come from some of the world’s most reputable companies. We're putting our heads together to fill an industry gap with a greatly needed solution.

unea slogan "We reimagine the way brands and merchants collaborate.
The global trade spend market is worth 465 billion euros.
Our industry

We operate in one of the largest markets globally

The spending between brands and their merchants is one of the largest global markets – we are on mission to disrupt that market.

Global trade spend market
Trade spend in ecommerce and retail
of companies don't have tech-enabled trade spend management
of companies can't measure trade spend at campaign level​​

Get to know our team


Richy Ugwu


Serial Entrepreneur in the retail space who built startup units for MediaMarktSaturn, METRO, and INTERSPORT


Hannah Oldorf

Head of operations

Former BCG consultant experienced in running large-scale +€30m tech projects in the media industry


Tim Duckett


Former Head of Engineering at Penta and BCG Digital Ventures. Previously CTO of a Finleap Venture


Korey Powell

Lead Developer

Experienced Full-Stack developer and software business entrepreneur

Brand partnerships Manager Janina Hiersemann

Janina Hiersemann

HEad of brand partnerships

Established brand partnerships manager, formerly at INTERSPORT Marketing Services and EDITION F GmbH.


Pedro Rodriguez

Frontend developer

Experienced associate front-end developer in the startup ecosystem